You can apply a coupon to a rule easy by selecting the coupon that fit your customers. This can be i.e if customer purchase for more than $300 – customer gets a $20 discount and i.e free shipping. Use the button Edit Coupons to set up and edit your coupons. If Coupons is not present go to WooCommerce > Settings > General, find enable coupons and check this. Read more about coupons here: